AMG Advantage

AMG Advantage
Download our New Development Guide to learn how to navigate the process, compare opportunities, and make smart, informed decisions with AMG by your side.

New Development

Click through to learn more about our process for new development projects.

The process

The sales and marketing process for new developments in real estate typically involves several key steps.

The planning

01. Market Research and Analysis Before launching a new development, it’s important to conduct thorough market research and analysis to understand the demand, competition, and pricing trends in the target area.

02. Strategic Planning Before launching a new development, it’s important to conduct thorough market research and analysis to understand the demand, competition, and pricing trends in the target area.

The marketing

03. Branding and Positioning Creating a strong brand and positioning for the new development is crucial. This involves developing a unique selling proposition, branding materials, and a compelling story to attract potential buyers.

04. Sales Collateral and Materials This includes creating high-quality sales materials such as brochures, floor plans, virtual tours, and other assets to showcase the development to potential buyers.

05. Lead Generation and Marketing Campaigns Implementing targeted marketing campaigns to generate leads and create awareness about the new development. This can involve digital marketing, social media campaigns, email marketing, and traditional advertising methods.

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